The Research Master Plan is the master plan for the Center for Alcohol Studies to support the research work to generate knowledge to support prevention and solution to alcohol problems, covering both prevention of new drinkers and reducing harm from alcohol consumption for all three groups of stakeholders: policy makers, implementers, and the public.
The Master Plan consists of 2 important principles
- Alcohol is an important and complex issue that requires a balance between short and long-term effects
- There is a need to maintain a base of researchers interested in alcohol issues
The Master Plan is divided into 3 plans according to the timeline:
- Immediate-Term Plan for the first 6 months (Nov 04 – Apr 05)
- Short-Term Plan for 6 months to 2 years (May 05 – Oct 06), and
- Medium-Term Plan for 3-5 years (2007 – 2009)
1) Immediate-Term Plan for the first 6 months
The Immediate-Term Plan for the first 6 months is a research program that can yield preliminary outputs within a short-term period (6 months). Research topics are determined in a multi-lateral manner: policy-makers who are responsible for national-level policy, whose work context is highly complex and has a short window of opportunity. This Immediate-Term Plan for the first 6 months is based on the proposal of His Excellency Chaturon Chaisaeng, Deputy Prime Minister, signed on 1 Oct 2004, presented to His Excellency Thaksin Shinawatra, Prime Minister, with approval signed on 5 Oct 2004, subsequently presented to the Cabinet and the National Alcoholic Beverages Consumption Committee to implement in accordance with the conceptualization of the Executive Board of the Alcohol Consumption Control Research Center according to interview with CAS.
The Immediate-Term Plan includes the following research projects:
- Research project to develop proposal to raise alcoholic beverage taxes to create a price suitable for control of alcohol consumption
- Research project to develop proposal to impose fees and licensing permits for venues to sell/consume alcohol to control the number of venues with sale/consumption of alcohol.
- Research project to develop proposal to designate areas free of alcohol sale/consumption to control the number of venues for alcohol sale/consumption
2.) Short-Term Plan for 6 months to 2 years (May 05 – Oct 06)
The Short-Term Plan is based on the opinion of experts on prevention and solution of alcohol problems, as given in interviews and questionnaire responses. Because of the lack of basic knowledge, these Short-Term plans based on experts’ experiences helped to identify priority areas where studies can be feasibly conducted within 2 years.
The Short-Term Plan consisted of the following projects to address knowledge gaps:
- State of the art review of important issues: alcohol prevention and solution measures including preventing new drinkers, control of manufacturing and import of alcohol, pricing and taxation measures, sale and consumption controls, control of advertisement and sales promotions, consumer controls, reduction of harm from drinking, e.g. prevention of accidents, prevention of health problems, prevention of drinking-related violence, conscience-building education, and creating a community of activists.
- Studies on the efficiency and effectiveness of existing laws and measures (both on the part of the subjects and the law enforcers)
- Studies on alcohol culture in Thai society
- Existing traditions, i.e. Song Khran, New Year, Loy Kratong, Kathin
- New traditions, i.e. birthday party, graduation party, university Freshman initiation
- Community traditions, i.e. ordination, funeral, wedding
- Studies on knowledge, beliefs and expectations of youth on various forms of alcohol (supply control in addition to demand control, namely, controls of alcohol product, packaging, sale venues, contexts of drinking, marketing, and sales promotion)
- Studies to develop prevention measures in children and youths (campaigning and creating coalitions)
- Studies to develop measures to prevent drinking-related accidents among motorists (random alcohol level checks, etc.)
- Studies on marketing strategies of the alcohol industry, including marketing development)
3) Medium-Term Plan, 3-5 years
The Medium-Term Plan is a Plan that will provide basic knowledge for long-term work. The agenda for this Plan is based on review of alcohol prevention and control. The Center for Alcohol Studies will consult alcohol researchers and present the findings to experts on alcohol prevention and control.
The (Draft) Medium-Term Plan consists of the following research projects:
- Supply research, namely, a study on the epidemiology of alcohol supply (producers, vendors, state, industry’s marketing strategies), and a study on production technology.
- Demand research, namely, a study on the epidemiology of demand for alcohol (culture of alcohol use in Thai society, including existing traditions of Songkhran, New Year, Loy Kratong, and Kathin; new traditions of birthday parties, graduation parties, Freshman initiations, nightlife; and community traditions including ordination, funerals, and weddings), study on alcohol consumption process, study on the short and long-term outcomes of alcohol consumption, study on the association between alcohol consumption and use of other substances, and a study on modifying demand for alcohol
- Impact research, including the epidemiology of impact of alcohol, impact on physical and mental health at the individual level, impact at the family/community/societal levels, and a study on the economic impact of alcohol problems
- Control research (studies on feasibility and cost-effectiveness), including a study to develop a pricing and taxation control policy, study to develop control measures for sales and drinking venues, study to develop production and import control measures, and a study to develop measures to control sales promotion (including advertising).
- Prevention research, namely, a study to develop measures to alter the value of drinking, a study to develop a systematic approach to education, a study to develop drinking prevention measures in children and youths, a study to develop measure to prevent drinking in at-risk groups, a study to develop measures to change pattern of drinking, and a study to create and develop community participation for sustainable solution to alcohol problems.
- Harm reduction research, namely, a study to develop measures to reduce harm from alcohol-related altercations, a study to develop measures to reduce alcohol-related health problems, a study to develop measures to reduce alcohol-related accidents, a study to develop measures for prevention and mutual help at the individual and community levels, a study to develop a service system for those severely affected by alcohol, a study to develop measures for the health services system to render aid, and a study to develop a system and form of assistance to at-risk group and treat those with chronic alcohol use disorder.
- Studies to assess existing systems and measures
Studies to improve surveillance and monitoring systems